BMW X HBO Max — “Character Study”

Part of BMW’s partnership with Rooster on HBO Max.

Collaborated with HBO Max to develop the concept and creative direction for a short film featuring Leslie Bibb, where the BMW X3 M50 gives her the confidence to take on a role she’s not quite ready for.

Client: BMW & HBO Max
Agency: Goodby, Silverstein & Partners
My role: Art Director (agency side)

Hero Film :90

:30

CREDITS (GSP)
Executive Creative Director: Matt Edwards
Creative Director: Clemens Zlami
Art Director: Me
Copy Writer: Andrew Barnes

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