BMW — BOARD MEETING

Everyone’s summer suddenly became your problem. RSVPs, group chats, endless meetings that should’ve been emails. This Summer Sales Event is about JOMO—the Joy Of Missing Out—celebrating the freedom to say no to everyone else’s plans, so you can say yes to your own. Because in a BMW, the only plan that matters is yours.

Client: BMW
Agency: Goodby, Silverstein & Partners
My Role: Art Director