BMW HBO Max — “Character Study”

Part of BMW’s partnership with Rooster on HBO Max.

Worked with HBO Max to develop the concept and creative direction for a short film featuring Leslie Bibb, where the BMW X3 M50 gives her the confidence to take on a role she’s not quite ready for.

Client: BMW & HBO Max
Agency: Goodby, Silverstein, & Partners
My role: Art Director (agency side)